Week 3 Assignment 1: The Case of Disney and Marvel

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Week 3 Assignment 1: The Case of Disney and Marvel
Submit by end of Day 7

Value: 100 Points (2% of your Final Grade)

Overview:

The
project requires students to perform independent research and analysis
on the acquisition of Marvel Entertainment by The Walt Disney Company.
You may make use of any resources to which you have access to research
this acquisition. However, each resource must be relevant and reliable,
and you must cite your sources where appropriate.

Directions:

Your final product should be a 1 page paper (double-spaced, Times New Roman 12 pt. font).

First,
briefly discuss the businesses of the two companies and their positions
within their industries. Then, answer the following questions:

  1. When was the acquisition announced? What were the
    explicit reasons for the acquisition? Do you believe there could be
    reasons for the acquisition other than those explicitly discussed by the
    companies or by the business press?
  2. How did the market react on the day of the
    acquisition announcement? Did Walt Disney’s stock price decrease or
    increase? Why do you believe the market reacted the way it did? Relying
    on the market reaction, do you believe that the project undertaken by
    Walt Disney (the project of acquiring Marvel) increased the
    shareholders’ wealth for Walt Disney? Why or why not?
  3. What was the form of payment in this deal?
  4. Did the acquisition help/hurt Marvel’s competitors?
    Why? Justify your answer by examining some stock market data for
    Marvel’s competitors.
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