web analytics process and data analytics

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Here are two companies that use analytics in various ways. In a 3-4 page paper, compare and contrast these two companies and how they use process analytics.

Rubio’s Fresh Mexican Grill is a fast-growing chain of restaurants based on cuisine from Baja, Mexico, such as fresh fish, salsas, avocados, and guacamole. Parent company Rubio’s Restaurants Inc. had revenue of $137.4 million last year, up 9.9% from the previous year, and the chain now extends across six Western states from California to Colorado.

Chase-Pitkin Home & Garden, a chain of hardware and garden-supply stores in upstate New York, decided to use business intelligence to address the issue of “shrink,” the mysterious disappearance of goods that have been ordered from suppliers but never show up as having been sold at the cash registers.

Be sure to use proper citations and references within your paper.

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