consumer decision process 3

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Consumer Decision Process – Model of Buyer Behavior

Read chapter 5 or listen to the video on Chapter 5: I start my lecture with the consumer decision model first.

Think of a product that you purchased within the past 6 months

Discuss these questions relative to the purchased product. Your answers should align with how these stages are done based on the consumer decision model in text. My video provides a better discussion.

Questions each = 5 pts

  • How did you recognize that you needed the product?
  • Where or how you search for information on alternative products that would satisfy this need (product)?
  • What alternatives did the search process generate and what variables did you use to make the final decision to buy?
  • Where did you buy the product and why?
  • Were you satisfied after using or consuming the product? Explain.

There are 5 categories of influences as outlined by your text:economic, psychological. social, culture and ethnicity, purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.

https://uhdmediasite.uhd.edu/Mediasite/Play/4e70df…

https://uhdmediasite.uhd.edu/Mediasite/Play/2b7ebb9681ae4325aadd634399cef6bc1d


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