Consumer Decision Process – Model of Buyer Behavior
Read chapter 5 or listen to the video on Chapter 5: I start my lecture with the consumer decision model first.
Think of a product that you purchased within the past 6 months
Discuss these questions relative to the purchased product. Your answers should align with how these stages are done based on the consumer decision model in text. My video provides a better discussion.
Questions each = 5 pts
- How did you recognize that you needed the product?
- Where or how you search for information on alternative products that would satisfy this need (product)?
- What alternatives did the search process generate and what variables did you use to make the final decision to buy?
- Where did you buy the product and why?
- Were you satisfied after using or consuming the product? Explain.
There are 5 categories of influences as outlined by your text:economic, psychological. social, culture and ethnicity, purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.