international marketing 65

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Question 1

Using ANY FIVE uncontrollable factors below,critically explain why international marketing sometimes creates conditions of uncertainty:

1.1: Government attitude towards foreign investors

1.2: Currency Exchange Rates

1.3: Culture

1.4: Political Stability

1.5: Protectionism

1.6: Trade restrictions

1.7: Economic conditions

In your explanation, define clearly the concept in each factor, discuss illustratively with real-life example to support your discussion, and explain how it creates uncertainty.

Note: each factor carries 18 marks maximum and to gain full marks example must be included. 10% mark will be allocated to overall presentation.

Question 2:

Thoroughly discuss any FIVE REASONS why a company may fail in an international market. The use of real-life examples of a product and country and providing a clear definition where necessary is essential in your discussion (90 marks).

Note: each reason carries 18 marks, and the use of examples is essential to gain full marks. 10% mark will be allocated to overall presentation.

Question 3:

Thoroughly discuss FIVE FACTORS that may influence a business choice of either standardisation or localisation of any of the international marketing mix (price, place, product or promotion) in a new target country. The use of real-life example in each factor and a clear explanation of both standardisation and localisation is essential in your discussion (90 marks).

Note:

1. Each explanation carries 18 marks and the use of examples is essential to gain full marks. 10% mark will be allocated to overall presentation.

2. Discussing one element of the marketing mix per factor is sufficient (you may discuss the factor’s influence on one or more elements of the marketing mix)

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