discuss the reasons mcdonald s new strategy has been a success

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McDonald’s success has been a result of its well-conceived and executed Plan to Win business strategy that focused on “being better, not just bigger.” One result was that McDonald’s stock was one of only two stocks on the on the Dow Jones Industrial Average to increase in price in 2008. After reviewing Chapter 1, discuss the reasons McDonald’s new strategy has been a success.

Please use APA format

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