Your case must minimally address the following issue / question:
QUESTION: Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
For this case analysis, you will prepare a written analysis of 1 page that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for
- topic and subtopic headings
- External analysis should incorporate information from the text’s framework, including economic, legal/political, demographic, sociocultural, and technological
- It is not necessary to use abstracts, introductions, or other extraneous information in your group case – be clear and concise in your analysis.
- Don’t forget paragraph breaks, but use of bullets is acceptable too.