strategic management 149

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The assignment is about a case study which you will find posted in the content section on your black board (Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry). As discussed in class, (as per the list below) is expected to write and submit the answers to the following questions:

  1. What are the details of the partnership proposed by both parties (Starbucks & the Ethiopian government)? (2%)
  2. Explain the source of the strategic conflict between Starbucks & the Ethiopian government? (2%)
  3. Analyze the market position of the Ethiopian farmers using Porter’s 5-forces as a frame of reference? What do you conclude? (3%)
  4. What is the role of certification systems? Argue your answer using Porter’s five forces as a frame of reference? (3%)


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