social media platforms and evaluating digital marketing campaigns 1

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Overview:

The digital marketing landscape is constantly changing

,

and companies must be nimble and able to develop, evaluate, and change their digital

marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control

how it was shared with an

audience. But now

more than ever,

control over

what is said about a brand or product has been put into the hands of consumers. The internet, social media, and

mobile platforms have

given rise to the voice of

customers, and marketers have had to adapt.

Prompt:For this assignment

,

you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to

support the brand’s digital marketing strategy. Before recommending changes to a brand’s digital presence,

it is

important

to review and analyze its current

state. This will help inform changes and improvements in the new media campaign

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