PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization a

PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization a
HCM 325 Module One Journal Guidelines and Rubric In this journal, you will have the opportunity to begin researching a healthcare product or service that you will use for your final project. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specifi c product or servi ce that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final pr oject, review pages 73 –93 of your textbook. Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursu e. Specifically, identify the following information about the organization you selected:  Name of the healthcare organization  Type of organization (hospital, nursing home, health system, etc.)  Mission/ vision /values  Scope of services  Locations  Geographic service areas Using this information, provide answers to the following:  Identify a specific product or service and describe the marketing opportunity associated.  Explain why the prob lem or opportunity is of value or important to address. Consider the current status, concerns or issues, and why the opportunity exists.  How will your marketing initiative for the product or service align with, and support, the mission and vision of the organiza tion? This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and begin preparing for your first milestone. Journal activities in this course are private. Only the instructor c an view and comment on your Assignments . Rubric Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Organization Provides details on the name and type of organization The name and type of organization identified are not suited for the final project Does not provide details on the name and type of organization 8 Mission/Vision/Values Discusses the mission, vision, and/or values of the organization selected Does not identify the mission, vision, or values of the organization selected 8 Scope of Services Outlines the scope of services offered by organization selected Does not outline the scope of services offered by organization selected 8 Locations Identifies the locations of the organization Does not identify the locations of the organization 8 Geographic Service Areas Identifies the geographic areas serviced by the organization Does not identify the geographic areas serviced by the organization 8 Marketing Opportunities Describes the marketing opportunity associated with a specific product or service offered by the organization selected Describes the marketing opportunity associated with a specific product or service , but lacks detail required to make understanding of the opportunity clear Does not d escribe the marketing opportunity associated with a specific product or service 20 Value of Opportunity Explains why the problem or opportunity is of value, or important to address Explains why the problem or opportunity is of value, but lacks detail required to convince reader of value Does not explain why the problem or opportunity is of value 20 Alignment With Organizational Objectives Describes how the marketing initiative will support the mission and vision of the organization Describes how the marketing initiative will support the mission and vision of the organization, but lacks detail required to make alignment clear Does not describe how the marketing initiative will suppor t the mission and vision of the organization 20 Total 100%
PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization a
HCM 325 Module One Journal Worksheet Provide the following information on the organization you selected for the purpose of your final project. This information will be used to develop your first final project milestone, due in Module Three. Name of Organization: ­__________________________________________ Type of Organization (hospital, nursing home, health system, etc.): ___________________________________________­­­­­­­ Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified. Note: The more information you provide here, the easier it will be to ensure you are aligning your marketing ideas to these aspects throughout the course. Scope of Services: Locations: Geographic Service Areas: Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists. Alignment With Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?
PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization a
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