1. name of temporary store report: social media campaign
2.Background of retailer, company, etc.
3.Research Generation Y (Research Information)
4.Gen Y Media Usage
5.Purpose of Social Media Campaign (i e., increase foot traffic in brick & mortar store, increase sales from this generation, promote store brand, increase awareness of private brands and labels).
6.Media campaign & Social Responsibility (How?)
7.Media campaign & Ethics
8. show media campaign
USE Power Point for this assignment. 1 slice work, 1 slice citations.