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Introduction
Spirit Airlines stands out as one of the most common and preferred aviation companies in the US. The firm enjoys a large number of customers who travel to the various destinations as per the jurisdiction of the company. In the recent past, the firm ranked as the 7th in the overall list of the best commercial airlines in the United States. The firm currently boasts of 65 destinations located across a wide geographical area. The development of this memo serves as a description of the financial status of the firm as compared to the top competitor within the same market. The first section addresses the financial performance of Spirit Airlines while considering specifically elements such as the prices of the stock as per the trends, annual sales/revenue for the past three years, P/E ratio, net income for the organization and also the EPS. The other essential element to consider includes the explanation for the described performance for the company while lastly outlining a competitor.
Stock and financial performance analysis
Today, the stock price for the company trade at $36.63 up by a value of 0.3 translating to an increase of 0.83%. As at May 15, 2017, the firm traded its stock at a price of $55.48. The stock progressively went down from the mentioned figure with the lowest figure arising on September 6, 2017, where the firm reported a value of $32.09. The company`s stock started to rise again however slowly with it reporting a value of $48.26 on January 12, 2018. The firm`s stock took the previous trend up to date with the current price of $36.63. The organization recorded an increasing revenue from 2015 to 2017 as the current, complete year. In 2015, 2016 and 2017, the firm reported total revenue of $2141463, $2321956 and $ $2647666 respectively. The company also reported a net income of $317220, $264879 and $420606 for the years 2015, 2016 and 2017 respectively. Spirit Airlines today operate under a P/E ratio of 17.68 and an EPS of 3.61 (Nasdaq, 2018). Considering the above-mentioned trend especially from the stock prices perspective, it shows that the firms experienced negative performance in the past few months. Spirit Airline reported a fall of their margins to just average in the past months. The primary cause of this trend comes from the issues of labor inflation and also the increasing price of fuel. In a recent analysis, experts claimed that the negative earning might further limit and affect the possible proliferation of the stock and thus, the overall financial performance. Combined with the mentioned factors, the firm may not raise its stock prices anytime soon in the future. Therefore, people feel discouraged to invest in the company.
Competitor
The transportation industry comprises a large number of players. Selecting the top competitor for Spirit Airline follows a simple criterion. One, the rival must also offer low-cost transport services, and the most obvious option says that the competitor must reside in the aviation sector. After considering these two factors, the firm that closely matches these elements includes the Southwest Airlines company. LUV recorded a stock price of $52.46 as at 11 May 2018. The firm recorded a figure of $58.03 on May 15, 2017, which rose to a maximum of $64.24 in July 2017. The company`s stock started to go down with the lowest price of $50.71 occurring in August 2017. The stock price started to rise again with the peak value of $66.29 occurring in January 2018. The stock reduced its value up to date with a price of $52.46. The company recorded a revenue of $19820000, $20425000 and $21171000 for the years 2015, 2016 and 2017. The net income for the same period amounted to $2181000, $2224000 and finally, $3488000. Southwest Airlines recorded a PE ratio of 14.41 as of May 11, 2018, and an EPS figure of 0.79 as of 31 March 2018 (Nasdaq, 2018).

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