new product marketing launch plan part i

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Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Include the following components for both markets:

  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan

here is the link for chapter 2

http://www.coursesmart.com/SR/5866761/9780132103008/34?__hdv=6.8 

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