Review “Multiple Regression Models Case Study: Web Video on Demand” for this topic’s case study, predicting advertising sales for an Internet video-on-demand streaming service.
1. Develop Regression Model A and Regression Model B
2. After developing Regression Model A & B, prepare a 350-500-word executive summary of your findings. Explain your approach and evaluate the outcomes of your regression models. This needs to be APA style. An abstract is not required.
3. Submit a copy of the Excel spreadsheet file you used to design your regression model and to determine statistical significance.
Note: Students should use Excel’s regression option to perform the regression.
Use an Excel spreadsheet file for the calculations and explanations. Cells should contain the formulas (i.e., if a formula was used to calculate the entry in that cell). Students are highly encouraged to use the “Multiple Regression Dataset” Excel resource to complete this assignment.
You are required to submit this assignment to Turnitin.