Module 02- Marketing Strategies

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Select three fast food chains such as, McDonalds, Wendy’s, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 2 pages, discuss the following:

  1. Who is their target market (think about demographic, cultural, and social factors)?
  2. What are some of the differences (if any) in the companies’ target market?
  3. In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?


1. Two pages is the target (excluding title page and reference page.

2. Create an introduction that covers your objectives and identifies your three target firms.

3. Minimal overview is needed on the three firms.

4. Create section headers on: target market, differences in the target market of the three firms and the strategies of each firm.

5. Best way to cover the strategies of each firm in reaching their target market is to break it down by each marketing mix element.

6. Conclusion required.

7. Save your assignment as a Microsoft Word document.

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