marketing unit 1ip

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Industry Research


Using the AIU Library’s First Research web resource conduct
secondary research on the industry in which your product/service
operates.

here for the research requirements and guide for this assignment.

From your research and what you have learned, identify three (3)
marketing environment forces that will impact this type of
product/service. Describe each force and analyze why & how it will
impact the product/service.

Explore strategies to overcome the threats and capitalize on opportunities. 

Your paper must include a reference list. All research should be
cited in the body of the paper. In-text citations and corresponding
references should be included in your paper. For more information on
APA, please visit the APA Lab.   2 to 3 pages 

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