marketing paper for tools used

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Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:

  • Identify three advertising tools that the company uses.
  • Examine each tool and the target market it tries to reach with the tools.
  • Evaluate the effectiveness of each tool and its reach to the intended target market.
  • Suggest changes to each tool to increase its effectiveness.
  • Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.
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