intercultural communication in applied settings

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√ You will need both this project overview and the accompanying template to complete the assignment.

BIG PICTURE: Demonstrate your semester learning by applying course concepts to one of four applied settings.  This unit project requires you to connect your understanding of the fundamentals in Unit I to the focused concerns of Unit II (Verbal & Nonverbal Codes, Intercultural Conflict, and Intercultural Relationships). The project is called an Intercultural IRA. The idea is that you’ll make an investment in your intercultural understanding by providing Insights, Resources, and an appropriate Application.

 As we near the end of the semester, small gestures are sometimes especially helpful in keeping us centered and on track as we head down the home stretch.  With that in mind, I’ve provided you a template for your project. You may alter the template formatting or design if you like, but must include all of the elements.


  1.  Prepare. Read the chapters on Intercultural Communication in Applied Settings. You may begin this with a clear idea of which setting most appeals to you; if not, then you’ll need to choose one after you complete this part.

  2.  Narrow and focus. Select one of the applied settings and focus your project:

             IC and Tourism > general > country or region or special topics in tourism.

  IC and Business > region, country or special topics.

  IC and Education > educational level or special topics.

  IC and Health Care > type of care, global health initiatives, or special topics.

  If you have a specific interest other than these four, contact me for permission to substitute. Researching your own setting has the benefit of “real life” applications, especially if your career goals coincide.  However, understand that this choice also lacks the foundational support of the text discussions. Bottom line: a little more work, with perhaps greater personal benefit.

  3.  Plan. Once you’ve selected a setting, review the text content and the project template.

  4.  Download template and save with a recognizable name: COM263 Unit III Lastname

 5.  Research. A basic google search is not always your best strategy. Remember that nice clean gateway to the library databases available through the Blackboard “Library Resources” tab. I also strongly recommend you make a stop at the GCC Reference Desk, either at Main or North.

  6.  Compile the project, saving frequently!

 7.  Save & Submit your word-processed, double-spaced, on-time paper through the Canvas assignmentwindow. 

 Final Project Template (Download to fill in your final project.)


  I.  Background (20 pts.)

 In this section, you’ll set up your project. Title & subtitle it. In your own words, compose an inviting and informative introduction. Specify your intended audience. Explain the context you’ve selected and establish the relationship to intercultural communication – the “so what.” If you’ve taken an introductory COM class, you’ll remember you’ll need to establish your ethos, the significance of the topic (current statistics from reliable sources are a good approach), and clear relevance to the reader who wants to understand more about your topic. If you haven’t taken another COM class, now you have a head start on the next one!

 II.  Five Insights (I) (20 pts.)

 In this section, you’ll create bullet points from the research/readings you’ve completed (approximately one sentence each). When information is recurring or occurs to you during your research, capture the idea in a clear note and be prepared to summarize in one clear sentence These are your insights. The task here is to capture five important concepts that are critical to understanding the topic. You will need to do research outside of the text surveys.

 III.  Five Resources (R) (20 pts.)

 In addition to the assigned reading, share five other resources for understanding the topic area. Do not use another textbook. You may use a book, article, news item, web site, recording, or contemporary media that address the content. You must (1) include a mix of formats, (2) cite your resource using appropriate APA or MLA format, and (3) provide one or two sentences about how each resource is relevant.

 A word about your bibliographic citations: this is an essential academic skill. If you are a COM major, you may already know that our discipline uses both styles, with APA more common on the social science side of the house. Remember, the GCC Library has citation guides to download You may also use Citation Machine <> or citations you email to yourself from databases. Remember that the database formats may not conform exactly to APA/MLA – proofread them!

 IV.  Application (A) (20 pts.)

 In this section, provide a detailed example from a recent news or world event or from your own experience. Develop the example with specific details. The idea is to synthesize the research you’ve completed and relate to real life. Connect your application to the conceptual approach of the course.

 V. Overall quality: project requirements, clarity, and mechanics (20 pts.)


 ACADEMIC INTEGRITY: This is a research project, obviously. While you have quick and easy access to others’ work, bear in mind that your task here is to integrate your existing learning and present it with new information. As an aside, your writing voice is so individual that borrowed or cut-and-paste work is painfully obvious. If you use any outside source, attribute it appropriately.

 GRADING: In grading, I will read your work closely for your ability to explain your understanding of the concept in clear writing that you’ve proofread for clarity. Keep in mind that your score depends on both inclusion and quality of the required elements.

 Here’s a checklist to help you.

BACKGROUND (20 pts.)


Title w/ Subtitle; writer clearly identifies project focus.


Inviting introduction; the first sentence is original and clearly crafted to engage the reader.


Clearly identifies the audience. Who are you writing for? (ex: students planning a semester abroad, preservice teachers, nursing students, professionals, employees of international firms, corporate trainers, etc.)


Establishes writer’s interest and/or expertise.


Establishes significance of the topic with current and authoritative source;
this usually includes appropriate statistics.


Clearly establishes relevance and benefit to the reader.

INSIGHTS (20 pts.)


Provides five “bottom line” insights that clarify important elements of IC in this setting.


Provides five “bottom line” insights appropriate to the target audience.


Presents insights as bullet points in 1-2 clear and complete sentences.


Preserves internal coherence – all insights relate to the narrowed context.

RESOURCES (20 pts.)


Provides five appropriate resources.


Uses a variety of formats – no more than two of any one type.


Cites each resource in complete APA or MLA bibliographic citation.


Includes 1-2 clear and complete sentences that explain relevance of each resource.



Briefly describes and relates real world example to the project content.

ALL PAPERS  (20 pts.) Your goal is a corporate-quality product – mechanics count!


Project content follows assignment requirements.


Project submitted on time; word-processed with appropriate margins & font size.


Project has few mechanical errors that distract reader from content.


Project presentation demonstrates writer’s __ spell-checking and __ proof-reading.


Writer demonstrates mastery of basic college-level composition principles.


Writer demonstrates accuracy in presenting course content.


Writer demonstrates clarity in presenting course content.

Project Template

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