Case Analysis 4 – Google: Research Google’s attempt to buy into wireless via the 700 MHz Spectrum Auction.
Answer the following questions:
- Why did Google make this move? What do they hope to accomplish?
- How does Google’s support for Open Access fit into Google’s plans?
- It looks like Google wants to get into wireless, yet wireless is not one of Google’s core competencies. What should Google do about this?
- Apply as many TCOs as you can to Google’s attempt to buy into wireless.
Your Case should be 2-3 pages, double-spaced, have APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS
NOTE. this homework will be run in TURN IT IN – ORIGANILITY is a must.