Ocean Beverage Company would like to assess whether its current Latin-American consumer base would be interested in the companyâ€™s new health and energy beverage. You have been asked to take the lead on surveying the companyâ€™s current clientele. To complete this assignment you must:
- Research survey methods using your textbook, the Argosy University online library resources, and the Internet.
- Based on your research, select three survey methods and evaluate their suitability to the proposed Oceans Beverage project.
- Create a chart to present the positive and negative attributes of the three selected survey methods.
- Select four types of non-sampling errors that occur in survey research, describe each type and discuss examples of each.
- Develop the chart in a 2â€“4-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention:
By Wednesday, December 17, 2014, deliver your assignment to the M2: Assignment 1 Dropbox.