As a group you are expected to select a specific product or service(based in NewZealand) and write a report on how you are going to market it in a selected international market.
There are many topics in group asisgnment but we need to cover only these two:
- Identification of the target markets based on an analysis of the segmentation bases
- A comprehensive competitive analysis
For this assignment, we have considered Frucor beverages and need to launch it in Us NewYork market.. for other brief information about strategy, check product pic.
Note: The report demonstrates a perceptive international marketing strategy and is supported by appropriately referenced thoughtfully selected academic and non-academic research