Healthcare Marketing at the Department of Veteran’s Affairs

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Discuss how the VA can legally market their services and products (e.g., federal requirements, state mandates, etc.)

Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system

synthesize the success of its marketing efforts


Report your findings by using one (1) of the methods below:

  • 4-5 page fact sheet for the general community.
  • Letter to the CEO of your selected healthcare system.
  • Infographic
  • Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).


The use of first person is permitted for this assignment. APA formatting  (e.g., title page, conclusion, reference page, etc.) should not be                        used.

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