Healthcare Marketing at the Department of Veteran’s Affairs
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Discuss how the VA can legally market their services and products (e.g., federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
- 4-5 page fact sheet for the general community.
- Letter to the CEO of your selected healthcare system.
- Infographic
- Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
The use of first person is permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used.

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