Health Services Strategic Marketing Discussion 2 Wk 1
Please respond to the following: “New Product Process”
- Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.
- Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.
****This is a discussion, NOT a paper. Need 2 strong paragraphs and references.****