going viral and improving a social media campaign

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After viewing the video on Jonah Berger discussing why things go viral, and after reading the articles choose a brand and an item /category for this discussion. Identify the social media platforms the brand used to market the item / category. Now, with your new knowledge about social media ( especially the Jonah Berger video, and the Wharton article) how would you change the social media approach the brand used.?

First identify the brand and item/category.

Second, state what social media campaign the brand utilized. Finally , improve the campaign based on what you now know having Jonah Berger’s take on how to get something to go viral. How would you change the platforms, or enhance the ones the brand used?


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