discussion 4 48

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Read chapter 9 case 9-2: Jaguar’s Passage to India from the text-book as well as research Tata Motors and other external sources.

Tata Motors recently introduced the Nano, the world’s least expensive car. The Nano fits Tata’s strategic goal of building a low-cost car for the Indian market.

Discussion question:

“Can Tata succeed in targeting both the very low end of the auto market as well as the high end? why or why not? Explain.”

Please be concise and stay on the topic. At least 100 words and two references.


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