Digital Media & Society/Accuracy & Excellence needed (to be read read carefully)

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Multiple Choice




1. What is a term that is often used unilaterally to describe any “online” content but ultimately includes digital transmittable text, graphics, audio, or video content?


A. Consumable Content


B. Digital Media


C. Web 2.0 Media


D. Social Media




2. Graphics that employ video and animation to present the appearance of motion are called:


A. Videos


B. Infographics


C. Motion Graphics


D. Animated Gifs




3. The mission of the World Wide Web Consortium is to:


A. Guide the development of the World Wide Web through the creation and endorsements of protocols to help content creators and consumers better understand the internet.


B. Provide a list of best practices for people who create websites and applications.


C. Protect the rights of people with disabilities by ensuring that the World Wide Web remains available to all no matter what their circumstance.


D. To allow individuals who represent technology companies from around the globe to come together and discuss the trends and history of the World Wide Web.




4. Beliefs and actions that reflect and align with societal and individual values are:


A. Digital Stewardship


B. Online Honest Policy


C. Digital Dogma


D. Ethical Behavior




5. The effect that digital media has had on the reporting on and consumption of news and how political methodology, communication to and perception by the general public has changed as a result of new media.


A. Communication Theory


B. Social Networking


C. Digital Media Impact on News & Politics


D. Impact of Interface Design




6. The term Web 2.0 was coined in 2004 by:


A. Tim O’Reilly


B. Tim Berners-Lee


C. Tim Tebow


D. Tim McGraw




7. In our weekly discussion, your classmate, Matt Gomez brought up the Arab Spring and the civil unrest in Ferguson to give examples of the double edge sword of social media. What issue related to social media did he bring up?


A. The growing number of social media platforms


B. The lack of bandwidth in rural communities


C. The lack of privacy of social media


D. The speed that information can travel




8. A term first introduced by Gareth White at the University of Sussex describes people who are left behind the innovation curve with respect to new advances in technology. When it comes to the Internet, this term could refer to people who are unable to perform a function, such as making a purchase or checking a bank statement, due to inaccessibility of the content, platform or device. The term for this is:


A. Section 508


B. Technophile


C. Digital Outcast


D. Technocrat




9. In class, we learned about the seven unique features of e-commerce. Which of the following is not one of these features?


A. Universal standards


B. Information density


C. Personalization and customization


D. Traceable shipping and returns




10. All of the following are examples of items that give better accessibility, except:


A. Keyboard input


B. Multiple monitors


C. Alternative text


D. Transcripts




11. In class, when we learned about online privacy, we discussed ways to keep your data secure. Which of the following is not a method we discussed?


A. Using virtual private networks (VPNs)


B. Using credit cards instead of secure payment systems


C. Using encrypted storage


D. Using two-factor authentication




12. In the discussions area, your classmate, Michael Onufrak concedes that even he, who claims being a strong multitasker, is sometimes be distracted by being constantly connected. He came to this conclusion:


A. After reading about James E. Katz’s theory of continuous partial attention.


B. After watching the movie about Steven Hawking, The Theory of Everything.


C. After learning about Robert Cialdini’s six principles of persuasion


D. After reading John Short’s social presence theory




13. Which words describe how the design sensibilities of digital services impact the individuals and systems which interact with the services?


A. Web Accessibility


B. Impact of Interface Design


C. Web Usability


D. Content Delivery / Digitization




14. Which of the following is not one of the five quality components of usability?


A. Memorability


B. Adjustability


C. Learnability


D. Satisfaction




15. A major development in HCI was a device invented by Douglas Engelbart in 1963. This device was:


A. The keyboard


B. The mouse


C. The light saber


D. The touch screen




16. The World Wide Web Consortium (W3C) is lead by:


A. Steve Jobs


B. Tim Berners-Lee


C. Vint Cerf


D. Joyce K. Reynolds




17. The leading program used by motion graphic designers is:


A. Adobe Photoshop


B. Adobe Dreamweaver


C. Adobe Acrobat


D. Adobe After Effects




18. Your classmate, Allen Beach pointed out in his discussion post that a website named Gallery Stock has a simple and beautiful design that gets straight to the point and allows buyers to purchase high quality stock photography. This e-commerce website is an example of:


A. B2B


B. C2C


C. P2P


D. B2C










19. Section 508 of the Rehabilitation Act mandates that electronic and information technology must be made accessible to people with disabilities under the following condition:


A. The earn less than $17,500 per year


B. They are at least 70% disabled


C. The technology is difficult to use or requires a large purchase


D. The technology is funded or sourced by the federal government




20. Theories simply provide an abstract understanding of the communication process. Which is not one of the types of communication theory mentioned in our readings?


A. Systematic Theory


B. Commonsense Theory


C. Working Theory


D. Scholarly Theory




21. When using a values-based approach to designing and populating a website that is accessible, all of the following are accepted best practices except for:


A. Structure content with titles and headers in an appropriate size font and size to improve readability.


B. Program the website so that pages can be accessed using access keys to improve user’s ability to navigate.


C. Use colors that are similar to each other in hue and saturation to assist users who are visually impaired.


D. Use an alt tag within the image code that displays an image to assist users with screen readers to understand the subject of an image.




22. The study of the interaction between individuals and systems is:


A. Web Usability


B. Content Delivery / Digitization


C. Human / Computer Interaction


D. Privacy and Security




23. Motion graphics are similar to infographics, but they:


A. Are usually shorter in length


B. Use video footage or animation to create the illusion of motion


C. Do not use as many colors


D. Tell a story and inform an audience about an issue.




24. This term refers to a form of social media where multiple individuals, or participants, are involved to create content. This type of media includes, but isn’t limited to, blogs, wikis, RSS, among others.


A. Social Networking


B. Digital Rights Management


C. Participatory Media


D. Community Building


25. According to Maria Azua, in the chapter of her book we read for class, The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking, the real power of Twitter is:


A. It is available worldwide and can bring about awareness about other cultures.


B. Being able to communicate complex ideas and happenings in 140 characters or less.


C. The ability to answer the question, “What are you doing?” and have all of your followers know the answer.


D. Using Search to narrow your cyber-eavesdropping to those conversations that are relevant to your field, skills, interests, or organization.




26. What are the three key areas that twitter can help a business professional according to Maria Azua in her book, The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking?


A. Responding to others by using the @reply feature, getting smart, knowing what’s hot


B. Growing your network, getting smart, staying competitive


C. Following trends, staying competitive, telling people what you are doing


D. Growing your network, following friends, retweeting information




27. According to what we covered in class, which is not a major benefit of digital media:


A. It is more vibrant than analog media


B. It can be copied without loss of quality


C. Is easy to transmit and receive


D. It helps preserve originals by reducing wear and tear




28. The five steps you must take to effectively leverage social networking in a marketing campaign are:


A. Use many different channels, identify and engage, maximize distribution, empower advocacy and understand the impact.


B. Monitor the market conversation, know your enemy, maximize distribution, empower advocacy and understand the impact.


C. Monitor the market conversation, identify and engage, maximize distribution, hire a writer and understand the impact.


D. Monitor the market conversation, identify and engage, maximize distribution, empower advocacy and understand the impact.




29. A term used to describe a series of online tools that allow users to participate, collaborate, share and interact online is:


A. Web 2.0


B. Facebook


C. Social Web


D. Internet












30. According to U.S. law, a work created by an individual lasts:


A. 70 years


B. 120 years


C. 95 years from its original publication


D. The life of the author, plus 70 years




31. In our reading from a chapter of the book we read, Friends with Benefits: A Social Media Marketing Handbook, Darren Barefoot and Julie Szabo give examples of how to think of Web 2.0 vs. Web 1.0 regarding the shift to a conversational web. Which of the following is not an example of the difference between the two?


A. Web 2.0 Advertising vs. Web 1.0 Word of Mouth


B. Web 2.0 Reading vs. Web 1.0 Writing


C. Web 2.0 Lectures vs. Web 1.0 Conversations


D. Web 2.0 Sharing vs. Web 1.0 Owning




32. Visual communication where information such as charts, graphics, videos, text, etc. are presented for the audience to see is:


A. Digital Design


B. Infographics


C. Visual Display of Information


D. Communication Theory




33. What is the difference between primary and secondary research?


A. A researcher conducts primary research and documents it before beginning his or her secondary research.


B. Primary research is reported by the person who conducted it and secondary research is reported by someone else.


C. Primary research is cited in journals while secondary research is cited in a research institution setting.


D. Primary research is more data driven while secondary research contains more charts and graphs.




34. Which of the following is not one of the exclusive rights given to a copyright holder by law?


A. Reproduction – The right to make copies.


B. Distribution – The right to sell or rent copies.


C. Destruction – The right to destroy the copyrighted work in public.


D. Derivatives – The right to create works based on a work.




35. You’ve been working hard on this exam. I bet you need a break. All you need to do to get this one correct is to answer “A” on your answer grid.


A. Pick me, pick me!


B. This is the wrong answer


C. This one isn’t correct


D. Hint: You may want to choose A, not this one




36. According to Philip N. Howard, author of The Digital Origins of Dictatorship and Democracy, digital media and social networking supply citizens and civil society institutions with tools for communication and mobilization. Which of the following is not one of the ways civic society benefits from digital media?


A. Creating Virtual Communities


B. Aiding Civic Engagement


C. Helping to inform with targeted marketing


D. Strengthening Civil Society  




37. Any “online” content but ultimately includes digital transmittable text, graphics, audio, or video content.


A. Digital Media
B. Digital Design
C. Social Media
D. Web 2.0




38. According to Maria Azua, in her book, The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking, blogs:


A. Are a push social networking tool


B. Are a pull social networking tool


C. Are not a social networking tool


D. Area a push/pull social networking tool




39. Works that are not subject to copyright because they were published before January 1, 1923 are considered to be in the:


A. World Wide Web


B. Digital Domain


C. Public Domain


D. Free Consumption Area




40. Which of the following answers is not one of the research methods used to study communication?


A. Textual Analysis


B. Survey Research


C. Ethnography


D. Laboratory Research




41. When evaluating digital media content, a person should consider all of the following, except:


A. Format and scale


B. Color


C. Where it appears


D. Typography






42. Human / Computer Interaction (HCI) is often regarded as the intersection of computer science, behavioral sciences, design, and media studies. What role did HCI play in the 1980’s?


A. Allowed scientists to develop more complex programs to run on computers.


B. Made computers easy to learn and use, empowering users of personal computers.


C. Allowed the first human-like robot computer to come into existence.


D. Allowed Donkey Kong to compete against Jumpman, later known as Mario.




43. An example of how data visualization was used to solve a problem was:


A. John Madden’s sketches over moving and still video images of NFL plays.


B. John Snow’s plotting of the location of deaths from cholera in Central London.


C. The sorting out of the credits at the end of Gone with the Wind.


D. The comparison chart of nutritional benefits of oranges vs. apples at Wegman’s.




44. Online platforms / services which help to facilitate the building of relationships between individuals. Typically, these will involve individuals with similar professional or personal backgrounds who effectively build a ‘community’.


A. Blogs


B. Wikis


C. Social Media


D. Social Networking




45. This term refers to the unnecessary use of graphics when making charts or graphs that show of the skills of the designer, but do not make the data easier to understand:


A. Showboating


B. Chartjunk


C. Design Dilemma


D. Chatflash




46. Which of the following charts and graphs is William Playfair not given credit for inventing?


A. Bar Chart


B. Navigation Chart


C. Line Graph


D. Pie Chart




47. The commerce where business services / transactions are conducted online via the internet.


A. Social Networking


B. E-Commerce


C. Communication Theory


D. Community Building








48. In his TED talk on our need for a moral operating system, Damon Horowitz makes the point that:


A. Due to the amount of data available about online interactions, we are able to determine a lot about users of the internet.


B. Protections must be made for people who use social media without privacy settings.


C. Misuse of information by hacking, phishing and malware should be illegal.


D. When pe

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