As discussed in class, this course is your opportunity to start up your own business. A 20% component of the course’s grade is a term project which demonstrates your ability to integrate concepts presented in class, to conduct research, to organize material, and to effectively utilize all in presenting a feasibility report leading to a business plan for a new venture. You may explore either (a) an original new venture idea, or (b) a new business opportunity for an existing organization (a new product/service) which would lead to a new business unit. The plan will include all phases of the new start-up, from recognizing the idea, concept background, qualifying the idea to a business opportunity, delivering the product or service, marketing, financing/financials and human resources, up to future growth and exit strategies. Work will be in teams of 3 students per team, where functional roles assumed by each team member must be clearly identified. Each member’s individual contribution towards the overall cooperative work will have to be obvious and evident in preparing the business plan. Two submissions are included in this project:
1) A written report to be delivered in class as a hard copy, and uploaded as a soft copy through this assignment’s link.