business plan 1 1

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Begin your business plan by completing Mission and Vision Statements (step 3) for your proposed business. Include a Company History (step 4) if you are contemplating the purchase of an existing business or franchise. If you are creating a new enterprise, provide the concept in this area.

Vision and Mission Statements

  • Entrepreneur’s vision for the company (long term- big ideas)
  • What business are we in?
  • Values and principles on which the business stands
  • What makes the business unique? What is the source of its competition?

Company History (if you are purchasing an existing businesses only or looking to expand an existing business)

  • Company founding
  • Financial and operational highlights
  • Significant achievements
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