Begin your business plan by completing Mission and Vision Statements (step 3) for your proposed business. Include a Company History (step 4) if you are contemplating the purchase of an existing business or franchise. If you are creating a new enterprise, provide the concept in this area.
Vision and Mission Statements
- Entrepreneur’s vision for the company (long term- big ideas)
- What business are we in?
- Values and principles on which the business stands
- What makes the business unique? What is the source of its competition?
Company History (if you are purchasing an existing businesses only or looking to expand an existing business)
- Company founding
- Financial and operational highlights
- Significant achievements