Branding, Pricing, and Distribution

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*************This paper has to build upon the two attached papers—-Please review the papers when completing questions**********************

Continuing
to build your marketing plan, this assignment focuses on branding, pricing, and
distribution of your product and service.

Write
a four to five (4-5) page paper in which you:

  1. Create the
    domestic and global product branding strategy.
  2. Determine and
    detail the optimum pricing strategy.
  3. Examine how your
    pricing strategy supports your branding strategy.
  4. Prepare a
    distribution channel analysis identifying the wholesaler, distributor, and
    retailer relationships (include any e-Commerce as well).
  5. Discuss whether
    a push or pull strategy will be used, justify your rationale.
  6. Discuss how the
    distribution strategy fits the product / service, target market, and
    overall marketing strategy for the company
  7. Support your
    marketing plan with at least two (2) reference sources that discuss the
    nature of the assignment

Your
assignment must follow these formatting requirements:

  • Be typed, double
    spaced, using Times New Roman font (size 12), with one-inch margins on all
    sides; citations and references must follow APA or school-specific format.
    Check with your professor for any additional instructions.
  • Include a cover
    page containing the title of the assignment, the student’s name, the
    professor’s name, the course title, and the date. The cover page and the
    reference page are not included in the required assignment page length

Paper 1 marketing.docx

Assignment 2 Marketing.docx

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