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Write a 900 words Integrated Marketing Plan (IMC) on Pepsi. Compare and contrast the different types of value networks and distribution channels. Determine the optimal combination of marketing tools based on market conditions and a selected target market. Differentiate between quantifiable and non-quantifiable marketing tools for Pepsi in addition to:

o Integrated marketing communications objective

      – Objectives:

            > Branding

             >Customer (end-user and intermediary such as the retailer)

       – Tactical Plan

              > Branding

                  . Objectives

    . Goals

    . Plans  

                  . Budget allocation

                  . Quantifiable and non-quantifiable tools

               > Advertising
                      .Objectives

                       .Goals

                       . Plan

                        . Budget allocation

                        . Media selection

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