are brands becoming more or less useful to consumers

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Answer all parts of the question and submit all together in one file.

Question.Argue FOR statement (A).Then argue FOR statement (B).The task is to argue FOR statement A and separately FOR statement B in the debate, and submit both arguments in one file of about 2500 words total.

Support your comments with evidence, not just your opinion.

1.Debate: Are brands becoming more or less useful to consumers?

(A) Argue from the perspective of Itamar Simonson: Brands are becoming less useful to consumers. (And that position (B), brands are NOT becoming less useful, is untrue).

Simonson said: “The use of brands for assessing quality will decline because there are better information sources available to consumers today” (Simonson, 2014).

(B) Argue from the perspective of Rory Sullivan: Brands are NOT becoming less useful to consumers. (And that position (A), brands are becoming less useful, is untrue).

Sullivan said: “Reality isn’t a particularly good guide to happiness” and “Things are what we compare them to” (Sutherland, 2011).

REFERENCES

Simonson, Itamar (2014). “The decline of Consumer ‘irrationality’ – the new reality in Marketing” (video). Retrieved November 20, 2017 at https://www.youtube.com/watch?v=8l5N3EZaABU

Sutherland, Rory (2011). “Perspective is Everything” (video). Retrieved March 8, 2015 at http://www.ted.com/talks/rory_sutherland_perspective_is_everything#t-821492

… plus your research.END

NOTE:The debate is between two perspectives regarding brands, and Simonson and Sullivan are two people who hold differing perspectives.The debate is not about the videos, or about Simonson versus Sullivan (they may not even know of each other).It is about the perspectives toward brands of which the videos are examples.Feel free to add your own research to support each of the debate positions.

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