Develop a promotional strategy for Wyndham Worldwide based on the case “Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy” — Your strategy should capitalize on the company’s main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.
Target market characteristics
Unique selling proposition
Media Mix/IMC Program
Overall Message and Conclusion
4 pages (not including reference and title pages)
Review the website regarding Integrated Marketing Communications and use it as an outline. You can also find the template attached.