4 pages, 7 hours

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Develop a promotional strategy for Wyndham Worldwide based on the case “Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy” — Your strategy should capitalize on the company’s main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.


Promotional Strategy




Content                                                                                                                       /60




Situation Analysis     


Target market characteristics


Brand Positioning


Annual objectives


Unique selling proposition


Creative Strategy


Media Mix/IMC Program






Overall Message and Conclusion




Format:                                                                                                                       /15


3 references


4 pages (not including reference and title pages)




Total                                                                                                                           /75


Review the website regarding Integrated Marketing Communications and use it as an outline. You can also find the template attached.



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