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Develop a promotional strategy for Wyndham Worldwide based on the case “Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy” — Your strategy should capitalize on the company’s main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.

 

Promotional Strategy

 

 

 

Content                                                                                                                       /60

 

           

 

Situation Analysis     

 

Target market characteristics

 

Brand Positioning

 

Annual objectives

 

Unique selling proposition

 

Creative Strategy

 

Media Mix/IMC Program

 

Schedule/Budget

 

Evaluation

 

Overall Message and Conclusion

 

 

 

Format:                                                                                                                       /15

 

3 references

 

4 pages (not including reference and title pages)

 

 

 

Total                                                                                                                           /75

 

Review the website regarding Integrated Marketing Communications and use it as an outline. You can also find the template attached.

http://www.ethicsbasedmarketing.net/students%20section/Sample%20IMC%20plan%20template.pdf

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